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Sharing sponsors among page sets, providing better support
for all, additional exposure for sponsors,
and more opportunities for effective advertising
focus,
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Sharing advertising technology (banner selection, logging,
log analysis, etc.),
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Sharing cross advertising to promote the confederated Web page
sets, and
- Sharing a financial infrastructure - Webstart pays content developers for content support from advertising revenue generated by their page sets.
Confederations for the World Wide Web
When Web page sets reach an adequate readership level, advertising becomes an effective source of support for continuing development and maintenance. While some may feel that advertising detracts from a page set, our experience is the opposite. Even apart from the enhanced content that is possibile with financial support, we find that appropriate advertising adds to the attractiveness of a page set when effectively matched with reader interest. Having a large sponsorship pool enhances the possibilities for effective matching.
There is a rather large hurdle to climb over to commercialize existing Web pages. Webstart Communications lowers this initial barrier by:
Each confederation is unique. Promising confederation candidates are content developers who already support Web page sets typically with a project or personal-interest focus - though nearly any popular page set is an appropriate choice for confederation. We generally find that a readership of from 300 to 800 page views (not "hits") per day is adequate to consider advertising. In such cases Webstart can help get the page set started with advertising support as described above. We have a page describing some more technical details if you would like to explore the possibilities some more before contacting us.
If you have a page set that you believe is a promising candidate for commercialization, we invite you to contact us by sending mail to: confederation@webstart.com. Describe your situation, let us know how many page views your page set is currently delivering and send us a URL so that we can evaluate its potential.
Webstart Communications
(510) 548-4590
2835 Benvenue Avenue
Berkeley, California
94705-2103