Advertising on the World Wide Web
The best way to find out about advertising at Webstart Communications is to try it. All you need do is send us a banner and a URL to link to. The banner should be gif or jpg up to 70 pixels high and 500 pixels wide. Send this information to <>. We can chat a bit about options if you wish or you can let us pick appropriate options, but that is essentially it. We will place your ad and send you a click through log showing who linked to your site through ours. This is data that you can correlate with your own referer log if you wish (some of our sponsors do - thanks folks) to corroborate the log. If you would like to read a bit more about Web advertising before giving it a try, feel free to peruse our Web Advertising Tutorial.
Webstart offers a variety of advertising options to focus a sponsors message to receptive readers. The direct contact available on the Web between the reader and our server's advertising policy and logging software allows us to focus a sponsor's message much beyond the traditional advertising approach of including an advertising message with related content (which we also support, of course). In the sections below we describe many of the advertising options we have available and how they help focus our sponsors' messages.
Each of our advertising options comes with "view" and "click" logging. We account and can report each time your page is viewed and each time a reader chooses to click through to your site. Our Server Side Include policy and logging software selects banners to minimize repeat viewings and handles reporting. Most of our advertising is charged by the page view (sometimes referred to as an "impression", but not a "hit"), but we also do click through (typically $.25 to $.35 per click through depending on the nature of the ad) and fixed time charging in some cases (e.g. map gif or key word search ads).
At Webstart we specialize in advertising for relatively small sites. We accept banner ad orders for as little as 10k impressions = $50. With our typical mix of sponsors we are able to deliver up to 30k impressions per week ($150) for each sponsor (though we can deliver somewhat more in special situations). We offer volume discounts for larger advertising orders (e.g. $300 for 80k impressions and steeper discounts for larger orders).
Below we list many of the advertising options that we support along with current pricing where available:
Sponsors in the background banner category are interested in reaching as wide an audience as possible. Background sponsors can select major content categories (e.g. Computers and Communications or California) with no additional charge. These banners are intended for a wide audience and are not otherwise filtered.
We currently charge One-half cent per page view (= an "impression") for such background banners, with volume discounts available (e.g. $300 for 80k impressions).
Other domains of possible interest include .edu for an academic focus, .gov for a government focus, etc.
Banner size: up to 70 pixels high and up to 500 pixels wide. There is a 20 percent surcharge for imagemaps. The sponsor supplies the banner and if applicable the map file - though as noted above we can develop banners for sponsors.
We are somewhat selective about the animated banners that we will run. Continuously running animations are acceptable only if they are VERY subtle - almost subliminal. Beyond that we accept banners that are animated for up to about 5-6 seconds. All banners with substantive animations must terminate and leave a fixed image after such a short animated sequence.
For already linked areas we use competitive bidding to decide the price for a given area. The minimum charge for an area is $25/mo. The maximum contract for such a linkage is 3 months. Anyone willing to pay more than is currently being paid for a region can have any portion of that region (minimum $5/mo. increments). If you are interested in being linked from an area already taken, send a message to <> and we will return the going rate for the area. A rough description of an area is adequate for a first contact.
At Webstart we recognize that the World Wide Web is a new advertising medium. We work with our sponsors to help them make the most of this new medium. We are flexible about most of our advertising methods and enjoy working with our sponsors to deliver their message.
Thank You for your interest in advertising with Webstart Communications!
Please send any further correspondence about advertising to <>.
2835 Benvenue Avenue